Blog

For most consumers diamonds are a one-off purchase for one of the most important decisions of their lives. The diamond bought should be a thing of beauty that is loved and treasured by many generations. But what about the issue of a natural stone versus the machine cut? What about the ethics of where the natural stone is sourced and how can a machine cut stone look the same? These are questions that cross consumers minds.

It is a beautiful thing to see the artistic skill of a highly skilled diamond polisher and the love and passion given a stone to achieve that amazing fire and brilliance and maximise the colour and quality. This love and passion transfers into the stone, giving it that wonderful energy and feel that only something coming from the earth and then being cut by man can give. A machine-cut diamond might have the perfect proportions to gain triple X but will lack the extra fire and brilliance a true craftsman can produce. It will look beautiful but will lack the tangible warmth and feel.

We need to create ethically- sourced, beautifully cut stones that people are proud to wear.